Shake n Bake Pickleball

When my friend, Joe decided to open Palm Beach County’s first pickleball exclusive retail store, I jumped on board and became the store’s photographer and graphic designer. I create all of the social media graphics, product promotional photography, in-store signage, hand-painted mural (Dink Zone), branded price tags, and banner displays to promote the store as a cohesive brand. I edited the original logo, and created a font and color stye guide to help my friend’s store come to life.

My friend Jamie and I manage the store’s social media presence: I provide all graphics and photography, while she schedules the posts and writes content. Together, we plan creative marketing campaigns for newly released paddles to promote each week, as well as maintain and update the store’s Shopify website. This has expanded from a fun project with friends into a real growing business that I enjoy doing in my free time. Within the first 6 months, we gained over 1K followers with our content being reposted by leading national pickleball brands. We strategically plan our posts weekly to create an active community engagement with our customers and potential customers. I am very grateful to have this collaborative creative outlet that fulfills my passions for both pickleball and branding.